This is the corporate website for the Cree Outfitting and Tourism Association (COTA) and Eeyou Istchee Tourism (EIT).
If you are travelling to Eeyou Istchee Baie-James and want to find out about the region’s many attractions, please visit
Un voyage d’agrément à Eeyou Istchee Baie-James et désirez en savoir plus sur les nombreux attraits de la région, veuillez visiter

About Eeyou Istchee Tourism (EIT)

Who We Are

On August 15, 2007, the Government of Québec granted Regional Tourism Association (RTA) status to the Cree Outfitting and Tourism Association (COTA).

Due to key differences between COTA’s mandate under the JBNQA and the role of an RTA as defined by the Government of Québec, a decision was made to create a separate organization to fulfill the role of an RTA: Eeyou Istchee Tourism (EIT).



What We Do
As a Regional Tourism Association, EIT:

  • Markets our region and tourism operators;
  • Supports the development of a regional tourism offer;
  • Makes tourism information more readily available, and;
  • Works with other RTAs to shape Quebec’s tourism policy.

Our Objectives

Position and promote Eeyou Istchee Baie-James as an appealing destination for cultural, adventure, and eco-tourism as well as outfitter services

Support the development of marketable tourism products and upgrade existing products so as to grow the regional economy

Enhance regional tourism infrastructure by making information on tourism products and services easily accessible

Ensure the regional tourism sector embraces sustainable development principles, provides benefits to youth and Elders, and bolsters the region’s cultural vibrancy

Board of Directors

Mr. Edward Bearskin

Mr. Edward Bearskin

President / Chisasibi Representative

Chisasibi, Qc J0M 1W0
tel: 819-855-2878 ext.502
cell: 873-365-0312

Ms. Irene Otter

Ms. Irene Otter

Vice-President / Waswanipi Representative

Chisasibi, Qc J0M 1W0
tel: 819-855-2878 ext.502
cell: 873-365-0312

Mr. Stanley Shashaweskum

Mr. Stanley Shashaweskum

Wemindji Representative

Wemindji, Qc J0M 1L0

About the EIT Team

Our staff works hand-in-hand with COTA and Tourisme Baie-James to fulfill the responsibilities of an RTA, serving our members and communities so our Cree tourism industry can thrive.

Regional Tourism Strategy

The 2020-2025 Eeyou Istchee Tourism Strategy was created in consultation with Cree communities, entities, partners and stakeholders. Through our six (6) strategic goals and 44 priority actions, the strategy clarifies our plans to make progress in the areas of access, product development, training, marketing, and communications.

Work on our next Regional Tourism Strategy is underway! Click here for more information and to participate in our consultations.