July 22, 2025, Chibougamau, Quebec — Eeyou Istchee Tourism and Tourisme Baie-James are pleased to announce the appointment of Ms. Alison Caron-Lachance as Project Manager – Visitor Services and Marketing.
In her position since July 14, 2025, Ms. Caron-Lachance will actively contribute to the promotion of the Eeyou Istchee Baie-James destination by supporting the implementation of marketing initiatives and participating in visitor welcome activities across the territory. She will play a key role in the rollout of the hospitality enhancement strategy, aimed at improving the visitor experience at every stage of their journey through the region.
With a background in communications, digital content creation, and customer service, Ms. Caron-Lachance has notably worked as a freelance marketing professional, developing tailored strategies for various clients. Known for her energy, professionalism, and interpersonal skills, she stands out for her adaptability and her ability to collaborate effectively with teams.
Her diverse experience reflects her versatility and her commitment to providing attentive and professional service. We are confident she will make a significant contribution to improving the tourism welcome in the region—and to the visibility of our destination.
You can reach Ms. Caron-Lachance by email at acaron@tourismebaiejames.com or by phone at 418-748-8140 ext. 1222.
For more information:
Isabelle Milord, Executive Director
Tourisme Baie-James
imilord@tourismebaiejames.com
(418) 770-5290