This is the corporate website for the Cree Outfitting and Tourism Association (COTA) and Eeyou Istchee Tourism (EIT).
If you are travelling to Eeyou Istchee Baie-James and want to find out about the region’s many attractions, please visit
Un voyage d’agrément à Eeyou Istchee Baie-James et désirez en savoir plus sur les nombreux attraits de la région, veuillez visiter

Become Market-Ready

Are you building or expanding a business in the tourism sector?

A market-ready tourism business is fully established – ready to market to customers, communicate with potential visitors, and accept advance reservations to grow and thrive. 

If you need help getting your business to a market-ready stage, we are here to support you! Through our various business development initiatives and one-on-one consultations with our members, COTA/EIT helps Cree entrepreneurs and communities plan, create, and grow world-class tourism products that entice travellers and uplift our communities. 

If you would like help bringing a tourism business to market, please contact Rob Imrie, Director of Development, at or call (418) 745 2220 ext. 4231. We also invite you to join us as a member for full access to our services and support.

Bring Your Tourism Business to Market with these Helpful Resources!

COTA Tourism Ownership: My Business Builder

This extensive resource, created specifically for Cree tourism entrepreneurs, can help you bridge the gap from business idea to reality.

The Original Original Business Development Toolkit

Learn how to get accredited by the Indigenous Tourism Association of Canada and access other helpful templates with this free toolkit.

Northern Incubator-Accelerator Entrepeneur Guide

Looking for ongoing, hands-on mentorship and support? Learn how the Northern Incubator-Accelerator can set your venture up for success.