COOPERATIVE ADVERTISING PROGRAM
In order to encourage its members to combine their efforts in the promotion of tourism, Tourisme Baie-James (TBJ)
& Eeyou Istchee Tourism (EIT) offer the possibility to cover a part of their promotion costs through a cooperative advertising program. Local advertising will not be part of this program since it is specifically oriented towards the markets within the province of Quebec and/or international. This policy has been implemented for a specific purpose:
TO PROMOTE THE REGROUPING OF MEMBERS AS ADVERTISING OR PACKAGING ALLIANCES IN ORDER TO PUT FORWARD THE TOURISM OFFERS OF THE REGION INCLUDING THE BRAND IMAGE OF THE EEYOU ISTCHEE BAIE-JAMES REGION. THIS ONE SHOULD BE INCLUDED IN ALL MARKETING ACTIONS INCLUDED IN THIS PROGRAM.